Americans, reportedly, are totally averse to switching from the softer to coarser environment friendly wipes.
While in European and Latin America about 20% of the toilet paper rolls sold have recycled content, only 2% of the 36.5 billion rolls of toilet paper sold in US are completely composed of recycled fibres. Says NRI Ruchika Chawla, “From the time Americans are born, wiping is the only concept known to them for cleansing themselves. Washing is not introduced in childhood as it’s in India, so although the consequences are grave, Americans can’t do without toilet paper. I believe they’ll recycle more cans to make up for the damage, but not give up their toilet paper!”
While countries keep haggling over the Kyoto Protocol, we as concerned and responsible citizens need to keep track of our carbon footprint ourselves. It would take very little effort from Indians to forego the roll and opt for water bidets, which use a jet of water to clean, especially since the use of water has so far dominated the toilet habits of Indians. Hopefully, Americans too will discover the utility of the bidet and perhaps limit their use of tissue paper only to dry off. Seventh Generation, producers of recycled toilet paper, estimates that one million trees could be saved if every US household substitutes just one packet of the soft napkins with 100% recycled ones. Clearly, flushing away old habits is the way forward…
While in European and Latin America about 20% of the toilet paper rolls sold have recycled content, only 2% of the 36.5 billion rolls of toilet paper sold in US are completely composed of recycled fibres. Says NRI Ruchika Chawla, “From the time Americans are born, wiping is the only concept known to them for cleansing themselves. Washing is not introduced in childhood as it’s in India, so although the consequences are grave, Americans can’t do without toilet paper. I believe they’ll recycle more cans to make up for the damage, but not give up their toilet paper!”
While countries keep haggling over the Kyoto Protocol, we as concerned and responsible citizens need to keep track of our carbon footprint ourselves. It would take very little effort from Indians to forego the roll and opt for water bidets, which use a jet of water to clean, especially since the use of water has so far dominated the toilet habits of Indians. Hopefully, Americans too will discover the utility of the bidet and perhaps limit their use of tissue paper only to dry off. Seventh Generation, producers of recycled toilet paper, estimates that one million trees could be saved if every US household substitutes just one packet of the soft napkins with 100% recycled ones. Clearly, flushing away old habits is the way forward…
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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