Sunday, December 2, 2012

Invaluable advice, incredible truth and inspirational guide

Invaluable advice, incredible truth and inspirational guide from a dyslexic

The announcement made headlines around the world and had dozens of blog sites buzzing with activity. Was Virgle joking? Of course they were joking. Fifteen years before Apple started selling iPods, Sir Richard used to joke about portable digital music players. In fact Virgle brand is now registered.

Referring about entrepreneurial failures, bailouts and payouts, Sir Richard believes that many elements of leadership can be prepared in advance, planned and rehearsed. One doesn’t have to be Winston Churchill to be a good leader. The higher up you go in a company, the more perilous your job position is if you don’t perform. Often chief executives, managing directors and large company bosses are told to resign from their high-profile companies by investors because they have made a hash due to poor business decisions. In the United States, for example, Angelo Mozilo, the CEO of Countrywide Financial, Citigroup’s boss Chuck Prince and Merrill Lynch’s Stan O’Neal, all departed with $100-million-plus compensation packages despite their business being caught in the sub-prime mortgage meltdown. Too many top executives are given massive payouts and allowed to merrily walk away, leaving others to sort things out. The author feels that the opposite should ideally happen. In most cases, leaders should stay on until problems are sorted out – or a solution found – and then they can go with a fraction of the money that they would earn if successful.

In this book, Business Stripped Bare, Sir Richard also provides one of the basic but important business messages, which resulted in the success of Virgin mobile, which at one stage had appeared deep in troubled waters soon after the signing of the launch deal on 1st August 1999. This piece he wrote in his notebook: ‘Let people know exactly what they are paying for – and reward those who stay with us. James said think tins of beans! (The more beans they buy the more cheaper the price)’.


Source : IIPM Editorial, 2012.An Initiative of IIPMMalay Chaudhuri

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